Privacy Policy

Last Updated: 7/29/2025

Introduction

At Lakeshore Orthodontics, we understand the importance of protecting your personal information. This Privacy Policy explains how we collect, use, protect, and disclose your personal information when you visit our website or use our services. We are committed to handling your personal information responsibly and transparently.

Dr. Jessica De Rose serves as our Privacy Information Officer and oversees our privacy practices to ensure compliance with applicable laws and regulations.

Information We Collect

We may collect and process the following types of personal information:

Personal identification information (name, address, phone number, email address, date of birth)
Health information and medical history relevant to orthodontic treatment
Insurance and billing information
Website usage data and analytics
Communication preferences
Emergency contact information

How We Use Your Information

We collect, use, and process your personal information for the following purposes:

To provide safe, efficient orthodontic care and treatment services
To assess your oral health needs and recommend appropriate treatment options
To communicate with you about appointments, treatment plans, and care instructions
To coordinate care with other healthcare providers when necessary
To process insurance claims and handle billing matters
To send appointment reminders and follow-up communications
To improve our services and patient experience
To comply with legal and regulatory requirements
To maintain accurate patient records as required by law
To process payments and manage accounts

Information Sharing and Disclosure

We will only share your personal information in the following circumstances:

With your explicit consent
With other healthcare providers involved in your care (such as referring dentists or specialists)
With insurance companies for claims processing and payment
To comply with legal obligations, court orders, or regulatory requirements
With regulatory bodies such as professional licensing organizations when required by law
To protect the rights, safety, or property of our practice, patients, or others
In connection with a business sale or transfer (with appropriate safeguards)

We will never sell your personal information to third parties for marketing purposes.

Data Security and Retention

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All staff members who handle personal information receive training on privacy protection and are bound by confidentiality agreements.

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected and to comply with legal requirements.

Your Privacy Rights

You have the following rights regarding your personal information:

The right to access your personal information
The right to request corrections to inaccurate information
The right to request deletion of your information (subject to legal and regulatory requirements)
The right to withdraw consent where processing is based on consent
The right to file a complaint with relevant privacy authorities

Cookies and Website Analytics

Our website may use cookies and similar technologies to improve your browsing experience and analyze website usage. You can control cookie settings through your browser preferences.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any significant changes by posting the updated policy on our website.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at info@lakeshore-ortho.ca.

You may also contact our Privacy Information Officer, Dr. Jessica De Rose, to discuss any privacy concerns or to exercise your privacy rights.